AREAS

COMPETITIVE INTELLIGENCE REPLACEMENT MARKET

Developing a strategy to successfully perform part replacement activities is a complex task. As in all other facets of today's business one must have clear ideas about what affects our competitive advantages.

The first step towards sales excellence is to create a strategy that is well-grounded to your company's corporate guidelines. Although each company's planning depends on unique and specific circumstances, some actions are always crucial:

  • SEGMENT THE MARKET IN ACCORDANCE WITH THE QUALITIES THAT ARE IMPORTANT FOR YOUR CURRENT AND POTENTIAL CUSTOMERS

  • COMPARE YOUR OFFER AND ITS CAPACITY OF YOUR COMPETITORS

  • UNDERSTAND THE POWER AND LIMITATIONS OF THE VARIOUS CHANNELS AVAILABLE TO YOUR MARKETING

  • DEVELOP A PRODUCT PRECISION SYSTEM THAT TAKES INTO ACCOUNT THE STRATEGIES AS THEIR LIVING CYCLES

  • SEGMENT YOUR CUSTOMER BASIS DEFINING YOUR ATTRIBUTES AND PREFERENCES

CARCON AUTOMOTIVE has more than 12 years of experience in advising companies in the Automotive sector in companies throughout the chain. We are able to exclusively develop for you the planning or deploy your products in the Replacement Market, train your sales and service team, develop consumer surveys of clients and competitors, redesign your relationship channels and make service evaluations.

PLEASE CONTACT ONE OF OUR PROFESSIONALS OF THE PARTS REPLACEMENT MARKET TODAY. WE ARE SURE THAT IT WILL BE THE FIRST STEP GUARANTEED FOR THE SUCCESS OF YOUR COMPANY IN THIS AREA.