AREAS

COMPETITIVE INTELLIGENCE AFTER SALES

Quality, good service and deadlines are very important, but in isolation they are no longer the only competitive differentials. Reducing the differentiation between products means companies are looking for new ways of communicating their brands and products. It is accepting or being out of the market - and worse, out of the consumer's preference. How do you then to stay competitive with as much good company as your competitor? Certainly one of the strongest differentiation weapons in the market today is the aftermarket. It must be taken seriously because, increasingly, the service is an element of customer loyalty and certainly prevents them from comparing their service to that of another company. It has never been so important to maintain a good relationship with customers as now.

Customers expect after-sales service to be a product attribute as much as quality, design, revenue, and price. The satisfaction that a product provides is related not only to the product itself, but also to the accompanying service package. The after-sales function is to ensure this satisfaction by helping to keep the customer loyal and to spread the good reputation of the company to other potential buyers as well. This is the soul of good sale, good service.

To differentiate yourself from your competitors, your company needs the assistance of CARCON AUTOMOTIVE that can assist you with a number of actions to improve your relationship with your customers. We will assist you in the task of developing or improving your after-sales programs so that your customers feel more and more secure that they have purchased from your company and that they always request your services; we are prepared to assist you in analyzing your company with regard to competition in the following aspects:

  • UNDERSTAND THE CUSTOMER'S BUYING MOTIVATION

  • KNOWING THE EXPECTATIONS OF THE CUSTOMER AT THE TIME OF PURCHASE AND THEIR LEVEL OF SATISFACTION

  • IDENTIFY ANY PROBLEMS WITH THE OBJECT OF THE PURCHASE

  • TO EVALUATE CUSTOMER SATISFACTION AS TO SERVICE / SALES / SUPPORT PROCESSES

  • ENLARGE / INTENSIFY COMPANY COMMUNICATION CHANNELS WITH CUSTOMER

  • KNOW THE IMAGE OF THE ORGANIZATION TO THE CUSTOMER

  • DETERMINE INTENTION AND NEW PURCHASE PERIOD

  • PROFILE CLIENT'S ECONOMIC PARTNER PROFILE

  • CREATE VALUES FOR CUSTOMERS WHO GUARANTEE SATISFACTION. THE WARRANTY OF SATISFACTION IS THE SAME THAT AVOIDING PROBLEMS AND CONQUERING FIDELITY