Quality service is one of the most desired factors for consumers in relation to companies. To satisfy the consumer it is necessary to construct differentiated forms of dialogue with the public and to understand how the product or the brand are perceived or arrive at him.

​

Research is used to bring out the logic of buying, which is the explanation of why a consumer buys a specific product or service. This is the basis for identifying segments or groups of people who buy for the same reasons and reasons. The importance of researching consumer behavior is decisive at the time of marketing planning, since it is an essential tool in the study of market segmentation. In order to target a specific target audience, it is necessary first to study the habits of consumers, so that an efficient communication can be adapted, to correct the directions and to adopt strategies that reach the desired objectives.

​

Since 2006, CARCON Automotive has been adopting research as a tool in its studies of Competitive Intelligence. Since its inception in 2006, CARCON Automotive has provided a wide range of types of research focused and developed especially for the various segments of the Automotive sector, which has generated valuable information for decision making. our customers during all these years. Citing some of them, CARCON Automotive can offer you the following research groups always focused on consumers as the focus of questions

​

• Behavioral research (diagnosis of consumer behavior)

• Research of habits and attitudes

• Brand Image Search

• Purchase intent search

• Search for purchasing and consumption motivations

• Brand Positioning Search

• Search for automotive segment potentiality

• Brand Preference Search

• Customer Satisfaction Survey

• Search for institutional visibility or image

• Concept test

• Product and Vehicle launch test (including Clinics and Focus-Group).

​

The research developed by CARCON AUTOMOTIVE has become an instrument for the identification, evaluation and knowledge of consumer behavior. They can clarify what you think, what your stages of consciousness and degrees of reflection on consumption, and evaluate the quality and price of automotive products and services. Depending on the type of research and its approaches, the results may further determine what makes the consumer incorporate, at various levels, other attributes into their consumption decision.

​

PLEASE CONTACT ONE OF OUR AUTOMOTIVE RESEARCH AREA PROFESSIONALS. WE WILL HAVE THE GREATEST PLEASURE TO DISCUSS YOUR QUESTIONS AND DESIRES, RECOMMENDING THE BEST GROUP OF RESEARCH THAT WILL MEET YOUR NEEDS.