Caminhões terão alta de 27,5% em 2018, diz Carcon Automotive
Caminhões terão alta de 27,5% em 2018, diz Carcon Automotive
Caminhões terão alta de 27,5% em 2018, diz Carcon Automotive
Therefore, in order to develop products that simultaneously represent radical innovations and meet the current and future needs of automotive consumers, it is essential that the company seeks to create an environment of proactive market orientation, using information and data from studies to create knowledge and ways of seeing consumers, the market, the company itself and the products to be developed.
CARCON Automotive is ready to offer you our market intelligence integration models applied to the development of new products and engineering applications. Consult one of our professionals about your future goals regarding new products; we will be delighted to prepare scenarios that meet your expectations for developing them.
The integration of market intelligence and the effective structuring of the initial phases of the new product development process are two of the most important and difficult challenges that automotive innovators face. The link between these two aspects considers two different types of activities in this integration process: a) information processing activities on product needs, estimated demand, competitor products and marketing and sales structure; and b) technology, product development activities, engineering applications, production structure and production capacity and cost structure. These activities are then defined, structured and integrated.
The model developed by CARCON Automotive is based on the review of the entire market and new product development process. For engineering and product development professionals, the model offers a useful tool for structuring the primary activities of integrating market information into the product development process.