There are a number of methods available to examine and evaluate your company's activities about what, how, where and how your products and strategies will reach the intended targets. CARCON AUTOMOTIVEÒ is prepared to offer you the best types of research to be developed specifically for your business and planning.

 

RESEARCH TO HELP UNDERSTAND ITS COMPETITORS

Identifying the competition and its actions is not simple. It is imperative to assess your skills and abilities by comparing them with the competition. Assessing the performance of your competitors in a competitive environment, estimating values ​​and volumes of all key products by monitoring them from one moment to the next is vital. Most companies have lists of competitors they are always on the lookout for, but they are very likely to be facing competition from companies and brands that they have no idea about. Clearly identifying all competitors in your segment, competitors of your products, product categories and the sectors in which you operate will be a great step for your company to gain competitive advantage.

 

Knowing in detail all your competitors, keeping track of the performance of these competitors is an arduous and complex task - especially in the long run. If you consider new product launches, brands, new projects you are working on, or any logical action that makes sense to your business, then it is vital to know the details.

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RESEARCH TO HELP UNDERSTAND YOUR CUSTOMERS

There will be numerous benefits generated by the research of your customers. Customer surveys are a cheap way to get valuable insights about your company's products and services. These surveys also act as a source of innovative ideas and, at the same time, provide steady directions for your company.

 

Your company can use the data collected from a survey to make adjustments to its products and services to better meet the needs of its customers, helping to maintain their relationships with them and still cultivate and generate new customers. These surveys also prove to be spontaneous acts of goodwill, showing your company's concern about customers' opinions and experiences toward their products and services.

 

The major automotive companies understand the importance of customer research. One should not only interpret them as fast and cheap researches to produce, but mainly because they guarantee to produce invaluable results. Research results with your customers can help you develop loyalty bonds and increase your profitability in the long run. Customer surveys are essential for any company that is committed to customer retention.

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HELPING YOU UNDERSTAND YOUR CONSUMERS

The most successful automotive companies around the world rely on consumer surveys to gauge their specific segment and the attitude of their consumers. Making assumptions about your segment simply is not enough. Failure to perform this type of research to meet your marketing strategies can be costly. You should be able to present your products, services or brands in a way that is feasible to meet your strategies. That's why conducting consumer surveys on a regular basis is critical to the success of your company.

 

Find out what consumers of your products and services feel, behave and what they expect from them for the future; using market research from CARCON AUTOMOTIVEÒ. By getting these kinds of important information, you can certainly improve your product performance, your services, advertising, promotional efficiencies, brand recognition and your company image with direct effects on your revenue and profitability.

 

PRATICATED PRICES

Price and value surveys are always of great value to managers so that they can monitor their prices and the competition as well as their practices. Since 2006, CARCON AUTOMOTIVE realiza has carried out the price calculation practiced throughout Mercosur, it guarantees with its experience that the result obtained by this type of Research is highly strategic and its results can guarantee the successful pricing of segments and models, and faithful monitoring of the prices charged by the various dealers of the brands in the regional markets and in the various cities.

 

CARCON AUTOMOTIVE's econometric pricing models can track the effects of price on its market share over a given period of time, giving it a unique view of the relationship between price and demand. Monthly, quarterly, or semiannual price surveys will show the changes resulting from actions of your marketing programs, from competitive actions or changes in market demand in general. Price trend analyzes can clearly show the interaction between price and sales of a particular brand. Our analytical methods can be modeled for your company to include the influence of various factors that act on the price acceptance of your products and your brand and can be accomplished in much shorter periods of time.

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CARCON AUTOMOTIVE CAN OFFER YOU RM TERMS OF RESEARCH

• QUANTITATIVE RESEARCH

• QUALITATIVE RESEARCH

• FOCUS GROUP RESEARCH

• CONSUMER CLINICS

• RESEARCH TO DETERMINE SPECIFICALLY THE NEXT NEEDS RELATING TO:

  • EVALUATION AND IMPACTS OF ITS ADVERTISING AND ADVERTISING PROGRAMS

  •  EVALUATION OF ITS STRONG AND WEAK POINTS AND COMPARISON WITH COMPETITION

  •  EVALUATE THE EFFECTIVENESS OF YOUR SALES METHODS

  •  SEEK MARKETS OR NICHOS STILL NOT EXPLORED

  •  CURRENT KNOWLEDGE OF THE CONSUMER REGARDING ITS BRANDS AND ITS

  •  DEFINE PRICES OF PRODUCTS AND SERVICES

  •  DEVELOP PLANS OF ACTION TO FACE CRITICAL CONCERNS OF

  •  DETERMINATION OF TARGET AUDIENCE FOR NEW PRODUCTS INCLUDING: AGE, SEX,

  • INCOME, CIVIL STATUS, LEVEL OF SCHOOLING, LEISURE ACTIVITIES, AMONG OTHERS

  •  ESTABLISH LONG-TERM RELATIONSHIPS WITH YOUR CUSTOMERS

  •  STRATEGIES TO IMPROVE CONQUEST AND CUSTOMER RETENTION

  •  PURCHASE HABITS

  •  IDENTIFICATION OF NEW PLACES FOR THE ESTABLISHMENT OF POINTS OF SALE AND OF

  • CONCESSIONARIES OF VEHICLES

  •  IDENTIFY AREAS FOR IMPROVEMENT

  •  CONSUMER INTEREST IN THE SEARCH FOR NEW PRODUCTS AND OFFERS OF SERVICES

  •  INTRODUCTION OF NEW PRODUCTS OR SERVICES

  •  MEASURING THE LEVEL OF SATISFACTION OF YOUR CUSTOMERS

  •  IMPROVING CUSTOMER LOYALTY

  •  NEEDS OF YOUR CURRENT AND FUTURE CLIENTS

  •  OBTAINING RELATIONSHIP BETWEEN PRICES AND VALUES FOR PRODUCTS AND SERVICES

  •  OPINIONS AND ATTITUDES OF CUSTOMERS RELATING TO ITS PRODUCTS AND

  •  PUNCTUALITY IN DELIVERY

  •  WHY CONSUMERS TAKE CERTAIN PURCHASE DECISIONS

  •  PRICES PRACTICED FOR WALKING VEHICLES, LIGHT COMMERCIALS, TRUCKS,

  • COMMERCIAL VEHICLES, BUS CHASSIS, IMPLEMENTS AND AGRICULTURAL MACHINES

  •  WHAT CONSUMER NEEDS FOR YOUR PRODUCT OR SERVICE

  •  WHEN AND WHERE THE CUSTOMER PURCHASES

  •  SATISFACTION OF YOUR CUSTOMERS WITH REGARD TO YOUR SERVICES AND AFTER SALES